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About Demand Metric

For the past 18 years, Demand Metric has helped Private Equity firms, global strategy & corporate development leaders, heads of commercial excellence, and transformation executives at $500M+ B2B enterprises build commercial capabilities across their portfolio of businesses.

Here is how we are unique...

Most organizations don’t have a strategy problem—they have an execution problem.

The slide decks have been built. The strategy consultants have come and gone.

But the frontline still isn’t bought in, skilled, and motivated to change. That’s where we come in.

At Demand Metric, we enable Commercial Excellence from the inside out—by embedding a repeatable execution system inside your teams. We combine:

- Mindset (adversity, resilience + GRIT coaching)
- Skillset (capability building via on-the-job coaching)
- Toolset (playbooks, frameworks, templates & tools)

We don’t train—we coach your teams on real-world projects, helping them build the habits and systems to activate strategy at the field level.

Think of us as your growth operating partner—focused on capability, not dependency.

Our methods are trusted by:

- Commercial & strategy leaders across industrials, chemicals, and healthcare
- 92% of the Fortune 500, mid-market and PE-backed businesses
- Institutions like Harvard, MIT, and the US Olympic Team (through our partner, Dr. Paul Stoltz)

We’ve supported 7,000+ companies including 3M, Bose, HP, Medtronic, Ingersoll Rand, Microsoft, Mitsubishi Chemical Group, Salesforce, Adobe Marketo, Amazon, Allstate, Fidelity Investments, US Bank, BMO, Autodesk, Verizon, Deloitte, Accenture, Sanofi, Pfizer, Schneider Electric, Honeywell & many more.

Our Playbooks, Tools, and Templates are licensed to the American Marketing Association (AMA) & the Association of National Advertisers (ANA) making them the “industry's gold standard”.

If you’re tired of slide decks that go nowhere and want to build a commercial engine that actually performs, send me a message or book a quick call.

INTERESTED IN LEARNING MORE?

Email: jesse@demandmetric.com
Visit www.demandmetric.com
Instagram @jessehopps
Youtube @demandmetric

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In part 6 of this 6 part masterclass on Growth Strategy & GTM Planning, Jesse provides an approach for growing Key Accounts.

Watch the video version below:

$\"Phase$

","publishTimestamp":1744367496,"duration":859,"mediaUrl":"https://mcdn.podbean.com/mf/web/z8a9ictze8vim99a/Phase_6_Grow_Key_Accounts926a3.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-eg9ym-1879b56","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-eg9ym-1879b56","transcriptUrl":null,"permalink":"/e/growth-strategy-gtm-planning-phase-6-grow-key-accounts/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB1879B56EG9YM","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-eg9ym-1879b56","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb25664342","idTag":"eg9ym","title":"Growth Strategy & GTM Planning - Phase 6: Grow Key Accounts","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj_1200x628.jpg?s=582fbc8aaf2211ac599056f4d365be24&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj.png","previewContent":null,"content":"

In part 6 of this 6 part masterclass on Growth Strategy & GTM Planning, Jesse provides an approach for growing Key Accounts.

Watch the video version below:

$\"Phase$

Growth Strategy & GTM Planning - Phase 6: Grow Key Accounts

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