Commercial Excellence with Jesse Hopps

Learn how large B2B enterprises are building capabilities and achieving Commercial Excellence.
Learn how large B2B enterprises are building capabilities and achieving Commercial Excellence.
Listen on:
Episodes
Episodes



Apr 11, 2025
From Idea to 7,000+ Clients
Apr 11, 2025
Apr 11, 2025
40 min
Hear how Demand Metric got started and how we've evolved since 2006.
Apr 11, 2025
40 min



Apr 11, 2025
Why Strategy Consulting is ripe for disruption
Apr 11, 2025
Apr 11, 2025
36 min
Listen to Jesse Hopps as he shares his POV on why the traditional strategy consulting paradigm, dominated by the big 4, is broken.
Apr 11, 2025
36 min



Apr 11, 2025
Apr 11, 2025
48 min
In this episode, Jesse discusses the challenges related to building commercial capabilities at scale, and shares 6 best practices to up-skill your people.
Watch the video version below:
Apr 11, 2025
48 min



Apr 11, 2025
Apr 11, 2025
1 hr 9 min
Listen to this interview with Dr. Paul Stoltz, the world's leading expert on human resilience and GRIT. Dr. Paul is a master coach for the US Olympic team and his Adversity Quotient (AQ) method for assessing and permanently improving how people respond to adversity is used by Harvard's MBA program, MIT's entrepreneurship program, INSEAD, Stanford, Cornell, Princeton, and Fortune 500s like Apple, Amazon, AT&T, Fedex, and many more.
Apr 11, 2025
1 hr 9 min



Mar 9, 2026
Mar 9, 2026
1 hr 10 min
Roy Van Griensven, Head of Commercial Excellence at LANXESS, discusses his innovative approach to organizational transformation that challenges traditional change management methodologies. He explains how conventional consulting-led transformations often fail because they rely on top-down mandates and extrinsic motivation, leading to passive resistance from employees.Instead, Roy advocates for a servant leadership approach that focuses on intrinsic motivation through structured autonomy, psychological safety, and bottom-up engagement. His method involves inspiring people with possibilities, creating safe environments for reflection on challenges, and then supporting employee-driven projects that align with business objectives.The conversation covers the importance of adaptive capacity as a leading indicator, the shift from managing change to changing management approaches, and how to create sustainable behavioral change by involving people in designing solutions rather than imposing them.Roy emphasizes that people don't resist change itself, but rather the feeling of being changed by others, and argues that leaders should take accountability for transformation failures rather than blaming employee resistance.
Mar 9, 2026
1 hr 10 min
About Demand Metric
For the past 18 years, Demand Metric has helped Private Equity firms, global strategy & corporate development leaders, heads of commercial excellence, and transformation executives at $500M+ B2B enterprises build commercial capabilities across their portfolio of businesses.
Here is how we are unique...
Most organizations don’t have a strategy problem—they have an execution problem.
The slide decks have been built. The strategy consultants have come and gone.
But the frontline still isn’t bought in, skilled, and motivated to change. That’s where we come in.
At Demand Metric, we enable Commercial Excellence from the inside out—by embedding a repeatable execution system inside your teams. We combine:
- Mindset (adversity, resilience + GRIT coaching)
- Skillset (capability building via on-the-job coaching)
- Toolset (playbooks, frameworks, templates & tools)
We don’t train—we coach your teams on real-world projects, helping them build the habits and systems to activate strategy at the field level.
Think of us as your growth operating partner—focused on capability, not dependency.
Our methods are trusted by:
- Commercial & strategy leaders across industrials, chemicals, and healthcare
- 92% of the Fortune 500, mid-market and PE-backed businesses
- Institutions like Harvard, MIT, and the US Olympic Team (through our partner, Dr. Paul Stoltz)
We’ve supported 7,000+ companies including 3M, Bose, HP, Medtronic, Ingersoll Rand, Microsoft, Mitsubishi Chemical Group, Salesforce, Adobe Marketo, Amazon, Allstate, Fidelity Investments, US Bank, BMO, Autodesk, Verizon, Deloitte, Accenture, Sanofi, Pfizer, Schneider Electric, Honeywell & many more.
Our Playbooks, Tools, and Templates are licensed to the American Marketing Association (AMA) & the Association of National Advertisers (ANA) making them the “industry's gold standard”.
If you’re tired of slide decks that go nowhere and want to build a commercial engine that actually performs, send me a message or book a quick call.
INTERESTED IN LEARNING MORE?
Email: jesse@demandmetric.com
Visit www.demandmetric.com
Instagram @jessehopps
Youtube @demandmetric


