{"store":{"baseInfo":{"podcastTitle":"Commercial Excellence with Jesse Hopps","slug":"commercialexcellence","podcastDescription":"Learn how large B2B enterprises are building capabilities and achieving Commercial Excellence.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj_1200x628.jpg?s=582fbc8aaf2211ac599056f4d365be24&e=png","podcastUrl":"https://commercialexcellence.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/commercialexcellence/feed.xml","theme":"podisc","podcastDeepLink":"https://www.podbean.com/pu/pbblog-4nkix-c369a8","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":20,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Jesse Hopps","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=681a0280f0bf13c5ec0d3cc8","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-4nkix-c369a8-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/ca/podcast/enterprise-growth-strategy-podcast/id1807842649","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fcommercialexcellence.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog12806568%26podcastIdTag%3D4nkix&dfl=https%3A%2F%2Fcommercialexcellence.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/6CfNSIHz70fSRLhKl5VADI","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/d5110d09-9307-4b81-8372-3e3e95e2ff27","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"dark"},{"id":"Font","val":"Neo-Grotesque"},{"id":"SecondaryFont","val":"Neo-Grotesque"},{"id":"PlayerColor","val":"#A8B1B2"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#ffffff"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/ti65476kavgshig3/Copy_of_COMMERCIAL_EXCELLENCEef6ca50d-1368-4012-cb6f-27d93dfa1838.jpg"},{"id":"BackgroundImageForMobile","val":"https://mcdn.podbean.com/mf/web/4zwnpxkt9jfun35n/COMMERCIAL_EXCELLENCE5b3910c5-d573-7545-8740-357dde727207.png"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"SecondaryPageBackgroundImage","val":"https://mcdn.podbean.com/mf/web/5ms3ztg9gv9fjs7j/Copy_of_COMMERCIAL_EXCELLENCE4fcf47d5-1221-d43a-b33b-16491b1b685d.jpg"},{"id":"SecondaryPageBackgroundImageForMobile","val":"https://mcdn.podbean.com/mf/web/ktvfb4uvmjtjshb3/COMMERCIAL_EXCELLENCEeb8f0146-d3b0-a2e3-cadb-43deabea6fee.png"}],"episode-list":[{"id":"EpisodeListType","val":"list"},{"id":"EpisodesPerPage","val":8},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#FFFFFF"},{"id":"NavigationBackgroundColor","val":"#000000"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2025 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[{"id":"ComponentText-1","val":{"ComponentFontColor":"#ffffff","ComponentBackgroundColor":"#000000","ComponentContent":"

About Demand Metric

For the past 18 years, Demand Metric has helped Private Equity firms, global strategy & corporate development leaders, heads of commercial excellence, and transformation executives at $500M+ B2B enterprises build commercial capabilities across their portfolio of businesses.

Here is how we are unique...

Most organizations don’t have a strategy problem—they have an execution problem.

The slide decks have been built. The strategy consultants have come and gone.

But the frontline still isn’t bought in, skilled, and motivated to change. That’s where we come in.

At Demand Metric, we enable Commercial Excellence from the inside out—by embedding a repeatable execution system inside your teams. We combine:

- Mindset (adversity, resilience + GRIT coaching)
- Skillset (capability building via on-the-job coaching)
- Toolset (playbooks, frameworks, templates & tools)

We don’t train—we coach your teams on real-world projects, helping them build the habits and systems to activate strategy at the field level.

Think of us as your growth operating partner—focused on capability, not dependency.

Our methods are trusted by:

- Commercial & strategy leaders across industrials, chemicals, and healthcare
- 92% of the Fortune 500, mid-market and PE-backed businesses
- Institutions like Harvard, MIT, and the US Olympic Team (through our partner, Dr. Paul Stoltz)

We’ve supported 7,000+ companies including 3M, Bose, HP, Medtronic, Ingersoll Rand, Microsoft, Mitsubishi Chemical Group, Salesforce, Adobe Marketo, Amazon, Allstate, Fidelity Investments, US Bank, BMO, Autodesk, Verizon, Deloitte, Accenture, Sanofi, Pfizer, Schneider Electric, Honeywell & many more.

Our Playbooks, Tools, and Templates are licensed to the American Marketing Association (AMA) & the Association of National Advertisers (ANA) making them the “industry's gold standard”.

If you’re tired of slide decks that go nowhere and want to build a commercial engine that actually performs, send me a message or book a quick call.

INTERESTED IN LEARNING MORE?

Email: jesse@demandmetric.com
Visit www.demandmetric.com
Instagram @jessehopps
Youtube @demandmetric

"}}]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://commercialexcellence.podbean.com","apiCommonParams":{"t":"681a0280","clientSignature":"5846c8e550ee4407607a09a699958350","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb25664327-gc796","episode":{"id":"pb25664327","idTag":"gc796","title":"Growth Strategy & GTM Planning - Phase 2: Analyze the Market","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj_1200x628.jpg?s=582fbc8aaf2211ac599056f4d365be24&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj.png","previewContent":null,"content":"

In part 2 of this 6 part masterclass on Growth Strategy & GTM Planning, Jesse explains how to conduct a solid market analysis.

Watch the video version below:

$\"Phase$

","publishTimestamp":1744367196,"duration":848,"mediaUrl":"https://mcdn.podbean.com/mf/web/3wsupm5pnj57p7ud/Phase_2_Assess_Market9qs4f.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-gc796-1879b47","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-gc796-1879b47","transcriptUrl":null,"permalink":"/e/growth-strategy-gtm-planning-phase-2-market-analysis/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB1879B47GC796","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-gc796-1879b47","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb25664327","idTag":"gc796","title":"Growth Strategy & GTM Planning - Phase 2: Analyze the Market","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj_1200x628.jpg?s=582fbc8aaf2211ac599056f4d365be24&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/12806568/COMMERCIAL_EXCELLENCE8knrj.png","previewContent":null,"content":"

In part 2 of this 6 part masterclass on Growth Strategy & GTM Planning, Jesse explains how to conduct a solid market analysis.

Watch the video version below:

$\"Phase$

Growth Strategy & GTM Planning - Phase 2: Analyze the Market

Comments (0)